In 1994, 21-year-old Dan Kohn had sold his first copy of Sting’s “Ten Summoner’s Tales” on his brand new website — NetMarket. This went down as the first documented online sale, but it did not stop there. Fast-forward to 2021, more than 80% of American’s make purchases online, and that number is rapidly increasing.
Business owners and entrepreneurs worldwide are quickly racing to compete in what we now know as a modern-day gold rush, meaning if your business does not have an online presence, it could be missing out on potential new customers.
This article will go over our list of 4 money-making types of websites that your business needs and the various purposes that each type of website serves.
Before you create a website, you need to ask yourself the following questions:
- Could a website help my business?
- What service could I offer online?
- What type of website do I need?
Answering those questions is important, as they will give you a better idea of the type of website that you will need to kickstart your online business. It is okay if you cannot answer each question, like businesses, websites take time to plan and develop. Take note of the ones that you can answer and continue reading.
A Lead-Generation Website
The perfect website for a real estate agent looking for potential buyers or a plumber looking to pick up more local work. This website does exactly what its title suggests – generates leads.
However, on this type of website, sales still occur offline. Typically, a lead-generation website serves “hot traffic” meaning that your prospect is ready to spend their hard-earned money. They just need a bit more convincing that your business is the right place to do it.
With local SEO, a potential customer searching for a service likes yours can find your lead-generation website through search engines (like Google), then move offline for the sale.
An eCommerce Website
If you are looking for a website to showcase your products or services and allow customers to make a purchase online, eCommerce is the type of site you will need.
These websites are built to manage online transactions – from secure payment processing to safely storing your customer’s account information. Customers can visit your product page, click the “add to cart” button, and checkout anytime they please.
There are many affordable eCommerce platforms – like Shopify – readily available to host your new eCommerce website. Pick your host, create your design (or hire an expert to design one for you), and deploy a great digital marketing strategy to kickstart your new online business.
An Affiliate Website
Did you know that you do not need to own the products that you are selling? Many businesses profit from selling other brands’ products online, this is called affiliate marketing.
For affiliate marketing, you need an affiliate website. Affiliate websites come in many different shapes and sizes, with the most popular being review websites. You purchase a product and write a detailed review. Then use affiliate URLs to send traffic to that brand’s product page. In exchange, you receive a percentage of each sale generated.
Technically, you do not even need to purchase the product. You can study existing online reviews and build a simple product review with that knowledge. This is a great online business to start. Especially if you are looking for something simple to create that brings in a moderate side income.
A Membership Website
To finalize our list of money-making types of websites, we picked a membership website.
A membership website is a website that users must sign up for before gaining access to your content. Think about a website like Netflix, or Hulu. It does not end there though, these websites vary in design and the content or service offered to their customers can also vary.
For example, you are a landlord looking to create a secure online portal for your tenants to pay rent online. This would also fall into the membership website category. Some membership websites even offer limited content for free, while charging users a daily, weekly, monthly, or yearly subscription for full access to all of the content on the website.
With that said, a website is an important tool for any business – big or small – that is looking to cast a wider net. Whether you are looking for an online business card to present your business, a quicker way to communicate with valued customers, or looking for something more advanced – like an online storefront to sell your products; a website can do all of these things and so much more.
At Bryant Network, we specialize in website design, search engine optimization, content writing, and more. Contact our team today for a personalized quote for your new project.